You're standing at the edge of something bigger.
Maybe you're still trapped in a corporate role that's lost all meaning, dreaming of building something that matters but never finding the courage to jump.
Or redundancy has given you an unexpected opening, and now you're paralysed between playing it safe or finally chasing what you've always wanted.
Perhaps you've already started your business, but it's lonelier and harder than you imagined, and you're questioning whether to keep going or retreat to familiar ground. You want this - you just need the clarity and confidence to see it through.
You’re not stuck. You’re at a crossroads.
And that’s exactly where I can help.
About Irina
I’m Irina Dmitrieva, a Career Coach passionate about helping professionals like you navigate life’s crossroads.
With over 20 years of experience in HR, learning & development, coaching and mentoring, I bring a wealth of knowledge to our coaching relationship.
My multicultural background allows me to adapt easily to clients from diverse cultures, coaching in English, Russian, and Bulgarian.
My multicultural background allows me to adapt easily to clients from diverse cultures, coaching in English, Russian, and Bulgarian.
My journey from corporate HR to independent coaching has given me unique insights into the challenges professionals face when seeking change and growth.
I’m trained as Positive Intelligence® Mental Fitness coach. I can offer you a practical tool and in 7 weeks’ time to learn how to handle life’s challenges with a more positive mindset, and less stress.
My journey from corporate HR to independent coaching has given me unique insights into the challenges professionals face when seeking change and growth.
I’m trained as Positive Intelligence® Mental Fitness coach. I can offer you a practical tool and in 7 weeks’ time to learn how to handle life’s challenges with a more positive mindset, and less stress.
How I work with you
Coaching that’s personal, practical and
always about you
I believe everyone has the potential to live their happiest, most fulfilling life. Sometimes we just need someone to help us find the path forward.
You’ve got no shortage of people around you offering advice, recommendations, and opinions on what you should do. The tricky bit? Most of them are somehow invested in your choices, and their guidance – however well-intentioned – comes with bias. What’s rare is finding someone who won’t impose their own experience on you.
Someone who’ll listen without agenda, ask questions that unlock your own clarity, and create space for you to find the right answers. Someone who won’t judge, who’ll walk beside you through the uncertainty, and who’ll believe in you before you believe in yourself.
What a session
looks like
Coaching sessions
We start with a free 45-minute discovery call
— a chance to talk through where you are, what you’re hoping to achieve, and whether we’re a good fit for each other.
No pressure, no obligation.
If we decide to work together, coaching sessions are one hour each
Building on the last and moving you steadily forward at a pace that works for you.
You can choose how we meet
Online, or face-to-face – indoors in a traditional setting, or outdoors as a walking session in St Albans or Hertfordshire.
There’s something about being outside and moving that shifts the conversation in ways a room simply can’t. It’s simply a matter of what suits you on the day.
I offer different coaching packages
– you can find more details here. I can be flexible and adapt my offer based on a client’s needs and financial situation.
Testimonials
Reflections from Clients
"Irina's coaching style is grounded, attuned, and deeply present. She brings a calm, steady energy that immediately fosters trust and openness — blending warmth, humour and stability in a way that makes each session both grounding and expansive. Growth feels supported, natural and safe."
Patri Meyer Ólafsdóttir
Director of Customer Success, Personal Development Coach
“My coaching experience with Irina was both inspiring and supportive. I felt completely safe sharing my problems and concerns with her. Over six months, she guided me step by step — helping me uncover answers on my own and develop a stronger reliance on my own resources. One key realisation Irina helped me reach: confidence is like a muscle — you can train and strengthen it.”
Marina Prognimak
QA Manager at BigHand
"Working with Irina has been a very rewarding experience. Her warm, empathetic approach creates the atmosphere to look inward and find what really matters — in my current role, my career, and beyond. I can only recommend her to anyone looking to grow professionally."
Youssef Tlemçani
Senior Retail Media Expert @Amazon Ads, X-Googler
Questions